Paren started as two freelancers splitting a laptop bill in Bandra. We're a 14-person studio now, but the reason clients stay is unchanged: everyone on your account was in the same discovery call.
Founder Aarav spent four years at a media agency watching briefs degrade — sharp strategy, mediocre design, and a video vendor who never read either. Paren exists to keep the reasoning attached to the work, from the first call to the last invoice.
No hockey-stick story — just discipline added one at a time, in order.
Aarav & Diya start Paren as a two-person web & brand shop, working out of a shared desk.
|>First in-house shoot for Loom & Co. leads to a permanent video and photography bench.
|>Meher joins to build the studio's first AI workflow — now a full service line.
|>Six disciplines, one studio, still taking the discovery call together.
Three rules that shape every engagement, big or small.
No asset leaves the studio without the reasoning behind it documented — for you, and for whoever picks it up next.
No account manager layer. Your strategist and creative lead are on every call, from kickoff to handover.
Every deliverable ships with the metric it's meant to move — and we flag the ones that are genuinely hard to track.
"What surprised us wasn't the design quality — it was that the same four people were in every meeting from March through launch."
— Saanvi Rao, Founder, Loom & Co.// send us the brief — we'll tell you honestly if it's ours to run